Since Instagram launched advertising on its platform in 2015, Instagram ads have driven more than one billion user actions. And just last year, it more than doubled its advertiser base in six months to 500,000 advertisers.
A survey by Strata in 2016 found that 63 percent of US ad agency professionals planned to use Instagram ads for their clients. This is a huge jump from the 34 percent in the year before (when Instagram ads were not yet available to everyone), making Instagram ads one of the most popular social media advertising choice.
5 reasons to use Instagram Ads
Why are Instagram ads so popular? Here are a few reasons:
1. Audience growth: Instagram is one of the fastest growing social media platforms. TrackMaven studied 26,965 brands across all industries and found that brands saw a 100 percent median follower growth from 2015 to 2016.
2. Attention: Users spend, on average, 50 minutes a day on Facebook, Instagram, and Messenger. In the U.S., one in five minutes spent on mobile is spent on Instagram or Facebook.
3. Intent: A study by Instagram found that 60 percent of Instagram users say that they learn about products and services through Instagram, and 75 percent say that they take actions such as visiting sites, searching, or telling a friend after seeing an Instagram post.
4. Targeting: Instagram ads uses Facebook’s advertising system, which has probably the most powerful targeting ability. You can specify your target audience’s location, demographics, interests, behaviors, and more. You can even target people who have bought from you or interacted with you and others like them.
Courtesy of Alfred Lua
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